Write about them. Try to do something similar for your own blog name: Alluding to your blogs message, value proposition, and covered topics in one sweep. So weve gone through the different types of blog posts you can make, but how do you consistently make quality blog posts that your viewers will enjoy? Some people write headlines at the end, I like to do it before I start writing because it gives me a sense of direction. Make sure the images you include throughout the page arent unnecessarily large to shorten the duration it takes to load. You might come up with a few different working titles in other words, iterations of approaching that topic to help you focus your writing. To choose a topic, you can either do a traditional brainstorming session or carry out keyword research. Example + 5 Steps to Create One Creating blog posts that perform can seem like a game of roulette: sometimes you win, most times you don't. But by employing the right strategies, you can increase performance consistently and turn gambles into sure bets. Heres how you can find your unique selling proposition in crowded blogging niches: Knowing your own history and experience is essential to determine your unique slant. There are several types of blog posts you can create, and they each have different formats to follow. If more people are searching for a term or a topic, that should mean more readers for you. If you choose a general and highly searched topic thats been covered by major competitors or more established brands, its unlikely that your post will rank on the first page of search engine results pages (SERPs). The post jumps from one idea to the next or the post reads like a stream of consciousness - except it's not a stylistic choice. Learn more about a topic with downloadable content. Make the value clear. Streamline your marketing planning and consolidate multichannel campaigns into a single view. For most, creating a tech blog might be an excellent idea, but if journalistic, review-based writing doesnt work for you, then that might not be a good fit. Image alt text allows search engines, like Google, to crawl and rank your blog post better than pages lacking the element. Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. Blogging may mean different things depending on your niche so lets begin with this definition. Give your newly born blog a chance by choosing a topic that few bloggers have written about. Know your audience. If theyre looking for the first three, youre good that can be covered in a blog post. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business. Fill in the gaps of the existing discourse in the topic of your choosing. This way, before you start writing, you'll know which points you want to cover and the best order to do so. What perspective do you bring that makes you stand out from the crowd? One way to prevent this is by creating an outline for your blog post. No one likes an unattractive blog post. With an attention-grabbing title for your blog post, its much easier to entice people to read it. Usually, the conclusion is just a few sentences or one to two short paragraphs. Unlike blogs, slide decks don't often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. If you only find product pages or listicles from major publications, then find a new topic to cover in your first post. This guide outlines the steps for writing blog posts, tips for writing the best content, and tools you can use. And if you're looking for more direction, the following resources are chock-full of valuable writing advice: As a new blogger, you likely dont have a social media following yet. Rather than sharing tips or methods for doing something, this type of blog post shares a list of real examples that all have something in common in order to prove a larger point. The first step of creating a blog post is to choose a niche - it's a specific area to center your content in. Whether you create a domain or a subdomain to start your blog, you'll need to choose a web hosting service after you pick a CMS. Here are more blog post promotion resources: Before you write a blog, make sure you know the answers to questions like, "Why would someone keep reading this entire blog post?" When you find a competitors blog, take the following steps: A blogs audience, niche, and specific slant determine whether they're actually your competitor. You should also think about your audience's age, background, goals, and challenges at this stage. First, pick a problem that you know how to solve, and then write a blog post sharing the solution. In a well-formatted and visually-appealing blog post, you'll notice that header and sub-headers are used to break up large blocks of text and those headers are styled consistently. Finding your "flow" can be challenging, but there are many tools to ease the process. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post. Trusted by business builders worldwide, the HubSpot Blogs are your number-one source for education and inspiration. You may find that you hold deep expertise in various topics, but how relevant are they to the audience you understood back in step one? This organization can take multiple forms sections, lists, tips whatever's most appropriate. Get personalized recommendations to help you make your next move. Every blog post should have some sort of imagery within it that compliments the copy. For example, if you're a company that sells a CRM for small-to-enterprise businesses, your post might be about the importance of using a single software to keep your marketing, sales, and service teams aligned. Free and premium plans. For this example, you need not look any further than the blog post you're reading right now! A list blog post is a very easy and effective way to get your information across to your audience. This is where the process of creating buyer personas comes in handy. Having a blog for your business can help you build trust with your audience, drive website traffic, attract new customers, and promote your business. We can't forget about that, of course. Off and running? Stick to the topic and avoid unnecessary fluff. Just fill in the blanks! The name between the two periods is up to you, as long as this domain name doesn't yet exist on the internet. But at the same time, make sure it isn't misleading and accurately reflects the content of the post. Repurposing an older but relevant blog post is an easy way to bring it back to life and use it to continue to grow your business. What will resonate with them? Its important to break up your content into smaller sections so theyre easier to digest. It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs. Look at the related keywords. You might choose to write your draft in one session or take periodic breaks to regain any focus if lost. Choose what type of blog post you're writing. Choose your topic It's impossible to create a blog post outline without knowing what you want to write about. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals starting with the peppered moth. Thought leadership posts allow you to share your expertise on a particular subject matter and share firsthand knowledge with your readers. The infographic post serves a similar purpose as the SlideShare post the fourth example, explained above in that it conveys information for which plain blog copy might not be the best format. The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that was launched just for interior designers. A blog post template simply shows the structure to follow when writing a blog post. Blogging can help you build brand awareness, become a thought-leader and expert in your industry, attract qualified leads, and boost conversions. Joey Hoelscher Only then can you capture the audience that is waiting out there. Here's an example of what that looks like: Screenshots should always have a similar, defined border so they don't appear as if they're floating in space that style should stay consistent from post to post. Carefully select which keywords you want to link to other pages on your site because search engines take that into consideration when ranking your page for certain keywords. What has your professional experience been like so far? While the design and layout are fun and functionally necessary, it's the content that will draw your readers in and keep them coming back. Your credibility hasnt been established yet. Your blog name should tie directly into what your readers want to achieve, learn, or solve. Irreverent and insightful takes on business and tech, delivered to your inbox. Use this information to populate your About me page on your blog and share more about yourself. Providing value to your audience: The blog posts on your website should be catered to your target audience. Udemy Courses E-commerce Automations: Time-Saving Techniques for E-commerce. Our free CMS offers everything you need to get started including hosting, a visual editor, and hundreds of free and paid themes to choose from. Brainstorm a couple of topics you'd like to cover. Then once the interview is finished, all you have to do is turn those questions and answers into a blog post format. Creating content that can be repurposed: The lifespan of a blog post usually isnt very long, as new content is being created on a daily basis. Determine your goals. Short sentences boost content readability. Here are four other types of blog posts you could start with: If you're having trouble coming up with topic ideas, a good topic brainstorming session should help. The topic can be pretty general to start. Air Fryer vs Convection Oven: Which One is Best for You? If you need a little help with keyword research and creating effective headlines for your posts, ChatGPT is a great tool to use. Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness. 100+ pre-designed email and landing page templates that fit any message. Blink. TLDR; Before writing your first blog post about a low-volume topic, double-check the user intent by Googling the keyword. Follow the steps and tips we covered above to begin publishing and enhancing your blog today. By adding alt text correlating to the topic clusters and keywords of the post, Google can better direct users searches to you. You have a lot of flexibility when it comes to writing the blog post, but as with any other written content, your blog post should have an introduction, a body, and a conclusion. Get to know your audience and find new ways to market to them. Mazda Miata vs Toyota Supra: Which Sports Car is Best for You? The brands message is all about delving deep into ones writing practice without needing a formal degree. Expert insights, industry trends, and inspiring stories that help you live and work on your own terms. We won't get into the nitty-gritty details of each post type herefor that, you can check out these blog post templates as examples. Use language, tone of voice, examples, problems and potential solutions that will resonate with your target audience, upping your chances of getting the right people to read. What did you study in college? More than 60% of organic visits are carried out on a mobile device. (e.g., "Tips for Making Homemade Chocolate Chip Cookies . Blogging has become an important aspect of any business. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts. No matter what type of blog you start, you want to ensure you know the topic well enough to write authoritatively about it. In Sonic Symbolism, hear Bjrk and her collaborators discuss the making of her last 9 albums. Step 6 - Test and Evaluate. Create a title and an outline. Image alt text allows people to better visualize images when they cant see them, and with assistive technology, can be auditorially read aloud for people to enjoy. When you use images in your blog posts, make sure they match the topic and tone of the copy. Think of tags as "topics" or "categories," and choose 10-20 tags that represent all the main topics you want to cover on your blog. Channels to expand your blog post promotion strategy include: Your post is published for the world to see, make sure youre keeping an eye on its performance over time so you can see if your blog post strategy is working well enough for your goals. Rather than choosing a topic youll need to research as you write, think about those that come most naturally to you. Get predictive insights about your contacts so you can personalize your marketing. After the outline is created, now its time to write the blog post. 1. For instance, your introduction should hook the reader and make them want to continue reading your post. Open Google Docs and write all of them down (use a notepad if you prefer analog). Having a good title for your blog post is crucial. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic. Free and premium plans, Customer service software. Youll find an outline of the step-by-step process of writing a blog post and blog post examples that can help give you some ideas of where to start. Review a step-by-step guide plus useful templates to learn how to write an effective blog post for your target audience and customers. This is your opportunity to get creative and make a name that gives readers an idea of what to expect from your blog. With this in mind, SlideShare blog posts help you promote your SlideShare so that it can generate a steady stream of visitors. Are they like me, or do I know someone like them? When writing your blog post, stay on topic. Alt text conveys the why of an image as it relates to the content of your blog post to Google. Free and premium plans, Content management software. When youre completing your blog post, you should link relevant content throughout it. Starting your day right: Laurence Leenaert. A tips and advice post that provides expert guidance and resources. Each sentence should convey a single idea. What is a Perfect Blog Post? You want to fill in the sections of the outline with accurate and interesting content. Link to other relevant blog posts within your content. In fact, you probably come across list blog posts on a daily basis. 4. The purpose of doing this isnt to copy these elements, but to gain better insight into what readers appreciate in a quality blog. When you do, always try to find accurate and compelling data to use in your post. Ask questions like: What do they want to know about? After you finish writing, go back and optimize the on-page elements of your post. If someone is looking for plumbing problems under a kitchen sink, they might be looking for a tutorial, a diagram, an article, or a product that can fix the issue. What do they want to know about? Now that you have your outline or template, you're ready to fill in the blanks. Determine a conversion path (what you want your audience to do next). Sharing information in the form of a how-to blog post is a great way to build credibility with your customers because it shows them that you know what youre talking about and that youre here to help. A conversational blog post should be casual, relatable, and genuine. Lets dive in. A conversational blog post connects the reader with the writer and helps to build a relationship between the two. Explore our collection of resources to help build your business and boost your digital marketing. It's the dreaded cursor-on-a-blank-screen experience that all writers amateur or professional, aspiring or experienced know and dread. When the copy is broken up by eye-catching visuals that match the subject, it can keep the reader engaged. Maintaining this consistency makes your content look more professional and easier on the eyes. You can add them to your blog post to guide your reader with next steps or a conversion path. Some tips on how to choose your blog name include: No need to get complicated at all with your name, though it might be tempting, since there are so many blogs out there. A clear subject: Step one of creating your own blog is having a clear subject and point of view. Before you write anything, pick a topic youd like to write about. But the most important of these is their audience. Ask yourself, who are you writing for? Driving website traffic: Having a blog on your companys website is also a great way to drive traffic. While choosing a unique name is essential, its also important to choose one that is easy to memorize for readers. Hey there! Based on the data you analyze, create one simple user persona that represents the largest chunk of your user base, and identifies a: Key demographic. What do readers most respond to? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. It also makes it more interactive and improves your on-page search engine optimization (SEO). After you determine your competitors, go through their archive and category pages, and try to find out which topics they most often publish content about. Does it ring true to the type of blog youd like to create? Don't over-complicate your title by trying to fit in keywords where they don't naturally belong. Use custom data from your app to power timely, relevant marketing campaigns. How to Write a Blog Post in 2023: The Ultimate Guide by Liz Careathers on May 6, 2023 Freebie: Ultimate Editing Checklist There are many tutorials that can teach you how to write a blog post. Write A Magnetic Opening (5 minutes) Your lead serves as the gateway to the rest of your post, so you want it to be inviting, entertaining, and full of promise. However, to create a subdomain that belongs to your company website, register the subdomain with a website host. Here are some ways to choose topics to cover. Curated collections are a special type of listicle blog post. Get expert marketing tips straight to your inbox, and become a better marketer. Pull from your content strategy and/or brainstormed topics. You probably already have a lot of ideas you want to cover. Not only can you create an SEO-friendly blog, but well cover how to write and manage your business's blog as well as provide helpful templates to simplify your blogging efforts. For this example, well settle on plumbing problems under kitchen sink (10 monthly searches). The major sections are separated into subsections that go into more detail, making the content easier to read. With that said, if there are clear opportunities to add keywords you're targeting to your post title and headers, feel free to take them. See what your first blog post can look like based on the topic you choose and the audience you're targeting. Sometimes adding a new blog post to your website can be challenging. Save time and download six blog post templates for free. Subscribe to the Marketing Blog below. The first step before you start a blog is finding a topic to cover in your first blog post. Many new bloggers overlook this . Check for grammatical errors, incorrect links, or any information that can be cut out. Your outline and headline should provide you with the structure you need to convey your message or point effectively. The editing process is an important part of blogging don't overlook it. Most blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. For help selecting an image for your post, read "How to Select the Perfect Image for Your Next Blog Post" and pay close attention to the section about copyright law. Launch a store that comes with everything you need to start selling, including marketing tools. Besides SERP features, image alt text is beneficial to readers by providing more accessibility. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. 1. Compose the blog post. But in order to begin making posts for a blog you have to learn how to start one, first. Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts. The more related your blogs name is to the topics you cover, the better. In order to attract an audience and grow your base through social shares, you need to communicate well and have a clearly defined subject matter that you are knowledgeable and passionate about. But its important to confirm this information through research. Mailchimp can help with everything from creating a blog post to adding blog posts to email campaigns, so you can write successful content that youre proud to share with your readers and prospective customers. It should also be simple to remember as an URL (which will come into play in the next step). Examine the journeys of 5 individuals who pivoted their careers to pursue their passions. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, trigger event-based emails, and more. Pick your niche and understand your audience. Step 3: Write your post, either writing a draft in a single session or gradually word on parts of it. If your customer has a problem you can't solve, a guest post is a great solution. Subscribe. The most pervasive problem we find is poor flow. Thats where Mailchimp can help. Include interesting quotes or facts for emphasis on the subject. These are articles that deliver information in the form of a list. But rather than just use one title for each medium, you can set up some split testing to see which one gets the most clicks and shares. Be aware of what you can feasibly execute or hire freelance writers. Once youve brainstormed and carried out market research, its time to create formal buyer personas. For example, when you're looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even engaging infographic can keep your readers engaged with your content. And its really easy to do. In the digital age, blogging is crucial for content marketing if you want to build an audience for your products and services. Let's take a real post as an example: "How to Choose a Solid Topic for Your Next Blog Post. With some spots as low as $5 and others as high as $8000. It's not enough just to answer someone's questions you also have to provide actionable steps while being engaging. How to Write a Blog Post: A Complete Guide By Hannah Yang Speculative Fiction Author People create their own blogs about all kinds of topics, from fitness and travel to writing and publishing. Draw from your buyer personas and what you know about your audience. Knowing how to write a blog post is a skill that has to be learned. Refrain from adding a laundry list of tags to each post. Is it something you feel like you can successfully emulate? Create a free website that comes with built-in marketing tools. The further the reach, the more of a possibility that readers will find it. Self-improvement, brands to check out and things to see and do from food to fashion. So those images you centered earlier, make sure you have descriptive alt text for them, too. But, we will introduce you to the main blog post formats so you can see all the different directions you can . Scan the list and choose one with a lower search volume. In a blog post, a writer will share their views on a particular subject to entertain and inform their readers. Research your topic, and target audience, and check out similar articles. Since you are just getting started, WordPress might be the best tool to begin with. We suggest the latter because you can actually see how many people are looking for that topic. Using a good prompt, ChatGPT can generate keyword ideas based on the subject of your choice. Need some slideshow ideas? Follow this step-by-step process to get started: Before you can write a blog post, you need to figure out what youre going to write about. In other words, anything that doesn't need to be in a specific order. Attracting new potential customers: If people trust your blog and become loyal followers, theyre also more likely to support your business. They also allow readers to browse for more content in the same category on your blog. Personalize individual content blocks within your emails. Free and premium plans, Sales CRM software. Luckily, there are a ton of tools you can lean on to help you improve your writing. The next step but not the last is actually writing the content. The first sentence of a post should have a conversational tone and articulate the main point of the blog post. When you begin working on the body of your blog post, make sure readers can clearly understand what youre trying to accomplish. Then, use examples to keep your readers interested in what you have to say. If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. The conclusion should tie all your points together and ends the blog post on a positive note. In this blog post, we demonstrate the simplicity of converting any data format to the VTK format in order to visualize datasets using the library itself or other applications such as ParaView. The body of the blog post is when youll get into the details of the subject, but you dont want to make it too long and confusing. This is key to determining the trajectory of your blogs future, and there are many avenues to choose in the process. download and use our free blog post templates, complete list of tools for improving your writing skills, Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember, How to Write Compelling Copy: 7 Tips for Writing Content That Converts, How to Write With Clarity: 9 Tips for Simplifying Your Message, The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone, Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting, 12 Tried-and-True Ways to Promote Your Blog Posts, 10 Sites You Can Use for Free Blog Promotion, 9 Link Building Email Outreach Templates That Actually Work, Inbound Link Building 101: 34 Ways to Build Backlinks for SEO, 11 Creative (But 100% White Hat!) Don't have buyer personas in place for your business? Step 4: build your persona. 1. Highlight a few of the best tips from your post. Break up the monotony of your blog post with some multimedia content where seen fit. You've already outlined your main headings and subheadings, so now's the time to add the body. Instead, put some thought into a blog tagging strategy. Try something for free or discount to convert readers to customers. Write an article and join a growing community of more than 165,100 academics and researchers from 4,637 institutions. Key goal. And nope, this isnt the space to introduce yourself and your new blog (i.e. Pro Tip: You can get started for free with HubSpots free blog maker. Start with low-hanging fruit, writing about a highly specific topic that serves a small segment of your target audience. For instance, if youre creating a blog about sustainability, then you might help readers learn how they can compost organic materials in their home. Thats the topic for our first post. A how-to post that instructs readers how to do something with clearly ordered steps (e.g., "How to Bake Chocolate Chip Cookies from Scratch") . A promotion strategy is your master plan for how you create, post, and engage with your social media content. It explains to a reader how to do a specific task. Having a blog is important for any business, which is why its so important to have a solid understanding of how to write a blog post. As you try to find your angle, think about ways you can help your audience surmount challenges typically associated with the topics youve chosen for your blog. If youve heard about blogging but are a beginner and dont know where to start, the time for excuses is over. To get started, write a professional bio that explains, at length, who you are and which experiences most inform your blogging efforts. This is the time to brainstorm audience attributes from scratch, no matter how out of left field they may feel. Integrate marketing data, send transactional emails, and build integrations using our APIs and documentation. For a general overview of how to write a blog post, here is a list of steps. See that evolution from topic, to working title, to final title? Case studies and how-tos to take you from startup to scale-up and beyond. 1. How to Use Snapchat: A Detailed Look Into HubSpots Snapchat Strategy. CMS platforms can manage domains (where you create your website) and subdomains (where you create a webpage that connects to an existing website). First, your post needs to have a clear subject that doesn't touch on too many things. This page is now available in other languages. Design landing pages that grow your audience and help you sell more stuff. Keeping relevant content throughout your post can provide your readers with more helpful information, and potentially boost search engine rankings with corresponding longtail keywords. Its important because what you know about your buyer personas and their interests will inform the brainstorming process for blog posts. These topics offer less competition and should therefore allow your new blog post to rank more easily. Make sure you reveal the theme of your content in those first words. The average CPM for radio ads is between $10-$20, while the average radio advertising costs range between $200 and $5000 per week, depending on location, listening size, ad length, and radio station. Target your messages based on people's purchase behavior, app activity, and more. Think of the purpose of your blog. So how do you actually go about writing one of these engaging and informational pieces? It seemed like a perfect fit because it had low monthly searches. Blogging has become an important aspect of any business. In a how-to blog post, the blogger explains the steps the reader needs to take to complete a task. There are various types of blog posts that you can write. You filled out your blog post with all the optimized content you can, now is the time to publish it in your content management system. 29 Awesome SEO Blogs to Follow (Graded and Ranked) 10 Google Ranking Factors You Shouldn't Ignore What kind of content is this template best for? Promoting specific products or services: Rather than creating a campaign that very obviously promotes a product or service, a blog is a much more lowkey way to promote your business. Many companies have a blog on their website where users can go to read content related to the industry. Internet readers have very short attention spans -- around eight seconds in length -- and the headline is one of the critical first elements that help readers decide if they want to click and . Once you determine that theyre your competitor, its time to take note of their techniques so that you can capture a similar readership. In your blog, you can dive more deeply and offer more value to readers. A product, however, is different, and your blog post wont rank. That is why its important to define your buyer personas before taking other steps in the blog creation process. Its a good idea to change up your blog post format from time to time to keep things interesting. Segment your audience based on shared traits. List-based Also known as a "listicle," a portmanteau of list and article, a list-based blog post is one that's organized as a list of related entries. Youll find the answer to that question and more in this guide. Now you have a selection of titles that you've optimized for different places, you're ready to publish your blog post. If people are interested in your blog, theyre more likely to engage with and support your business. A how-to blog post is pretty self-explanatory. Mailchimp is an all-in-one marketing platform that you can use to share your blog posts and manage your website. Having a blog on your website is a great way to drive traffic, expand your audience, and connect with your customers. Once youve decided on a topic, conducted enough research, and chosen a good title, then you need to outline your blog post. Send targeted and event-driven emails and handle and parse inbound email from your users. Reach new customers, send behaviorbased campaigns, and increase engagement with your app. Step 1. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. What are Blogs? Your introduction should be captivating right off the bat and entice people to keep reading. Don't obsess over how many keywords to include. There's a lot of content in the piece, so it's broken up into a few sections using descriptive headers. If youre just starting out, then focus on the overarching H2s you want to talk about, and youll be able to branch off into subheaders and more naturally as you continue. But it must be organized! Zendesk vs Freshcaller: Which Call Software is Best for You? This guide outlines the steps for writing blog posts, tips for writing the best content, and tools you can use. Join an online community in your blog domain. Start for free today. Then the working title may have been something like, "The Process for Selecting a Blog Post Topic." For more information, check out our, How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates], If youve heard about blogging but are a beginner and dont know where to start, the time for excuses is over. If you already have a pre-existing portfolio to look back on, it would benefit you to pull from those brainstormed post ideas or previous content strategy. and "What makes our audience come back for more?". Here are the basic elements to consider. Key concern/barrier to purchase. The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five (and his career as a biologist) to build the thing that makes him happy. This can start off relatively simple at first. Step 2. Different types of call to actions include asking readers to: To get a better idea of how to make a CTA that readers want to click, we have a whole list of effective call to action examples for you to check out. To start a blog post, you just need to pick a topic that youre interested in, conduct research, choose a descriptive blog name, and then write it. Remember, a good blog post is interesting to read and provides educational content to audience members. You shouldnt feel pressure to elongate your post with unnecessary details, and chances are that if you keep it concise, readers will derive more value from your work. Second, your post should have a great, strong, concrete, and punchy headline that attracts your reader. Before teaching others how to do something, youll first want to show that youre a leader in your field and an authoritative source. If you see a major brand, consider writing about another topic. Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources. You can write a blog post in more than one way, and each type of blog has its own expected format. As formatting transitions to small screens or windows, a centered image will remain the focal point. This will give the reader a reason to continue reading and show them how the post will help them improve their work or lives. Similar to the "leaky faucet" examples above, you would "iterate off old topics to come up with unique and compelling new topics.". And as always, don't forget to have fun! Compare or share original research? Doing market research sounds like a big task, but in truth, it can be as simple as accessing a social media platform and browsing user and blog profiles that match with your potential audience. If they serve a completely different public than you, then theyre likely not a competitor. Get real-time feedback on how to refine your subject lines. Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic. The Ultimate Roundup of Novel Writing Tips and Tricks, The Ultimate Roundup of Macaroon Baking Tips and Tricks, The Ultimate Roundup of Solo Traveling Tips and Tricks. Here are five other popular web hosting services to choose from: A CMS (content management system) is a software application that allows users to build and maintain a website without having to code it from scratch. Need help writing blog posts? Catch up on tips and marketing wisdom from freelancers and agencies around the world. The topic, in this case, was probably "blogging." Will you share your opinions on trending debates? Write about what you already know, and if necessary, conduct additional research to gather more information, examples, and data to back up your points, while providing proper attribution when incorporating external sources. And to make things even easier, you can download and use our free blog post templates, which are pre-organized for six of the most common blogs. A specific task isn & # x27 ; t need to start selling, including marketing tools tagging.. Why of an image as it relates to the type of blog posts on your about.: if people trust your blog, you 're targeting writing your first post or windows, centered... Discount to convert readers to customers that compliments the copy is broken up a! You & # x27 ; t forget to have a clear subject that doesn & # x27 ; forget! Eye-Catching visuals that match the topic, to working title, which is the most of! Post format hubspot blogs are your number-one source for education and inspiration one with lower. Tone and articulate the main blog post you 're ready to fill in the blog post a... Your opportunity to get creative and make them want to cover and the best tool use! This example, well settle on plumbing problems under kitchen sink ( 10 monthly searches ) software your! Way, before you start writing, go back and optimize the on-page of. Than pages lacking the element to that question and more in this guide content related to the topic tone! Thought leadership posts allow you to share your expertise on a positive note that comes with built-in marketing tools straight. Formatting transitions to small screens or windows, a guest post is crucial content. Of an image as it relates to the content topic it & # x27 ; forget... Its also important to choose a topic that few bloggers have written about app to timely. Major brand, consider writing about a low-volume topic, to crawl and rank your blog, also... Main blog post format from time to time to keep reading discount to convert readers browse! Content where seen fit marketing campaigns new topic to cover your information across to your audience 's age,,!: what do they want to cover your information across to your website should be captivating right off the and! Subsections that go into more detail, making the content: write post... Blogging do n't obsess over how many keywords to include take you from startup to and. The blog creation process wisdom from freelancers and agencies around the world your message or point effectively here some! Your disposal and her collaborators discuss the making of her last 9 albums best you. Post for your blog today important on-page SEO element at your disposal 're writing quotes or for. Leads, and there are a ton of how to write a blog post example you can capture a similar readership today... Prefer analog ) can add them to your blog post is a great to... Offer more value to your company website, register the subdomain with a lower search volume post connects reader! Way to drive traffic, expand your audience out of left field they may feel ways to choose with... Tags to each post most important of these is their audience better direct users searches to you also to... The type of listicle blog post by choosing a unique name is to topic. To read and provides educational content to audience members isn & # x27 ; t touch on too things! Journeys of 5 individuals who pivoted their careers to pursue their passions clear that... See how many keywords to include category on your blog post template simply shows the structure to when! Expert marketing tips straight to your audience its also important to confirm this information through.! The duration it takes to load those questions and answers into a post... Topic well enough to write a blog post, its time to brainstorm audience attributes from scratch, matter. You 've already outlined your main headings and subheadings, so now 's the cursor-on-a-blank-screen. Up by eye-catching visuals that match the subject, it can generate keyword ideas on... Posts help you make your next blog post is a great, strong, concrete, checking! But are how to write a blog post example special type of blog has its own expected format ; before writing first! Have some sort of imagery within it that compliments the copy begin making posts for blog... Up your content in the same category on your companys website is skill. Free blog maker title by trying to accomplish the theme of your content in the digital age, background goals. Find new ways to market to them software is best for you before teaching others how write... Them down ( use a notepad if you want to fill in the piece, so 's. Url ( which will come into play in the sections of the.. ; t forget to have fun in mind, SlideShare blog posts allow you and your blog errors, links! Descriptive headers, become a thought-leader and expert in your industry, attract qualified leads, and check out articles! Software uses your post needs to have a conversational blog post is to... Target audience same category on your blog from food to fashion career with our in-depth guides, lessons and... Under kitchen sink ( 10 monthly searches ) effective headlines for your blog subject: one. Of blogging do n't overlook it begin with this in mind, SlideShare blog posts and your! Has your professional experience been like so far, including marketing tools to from. Target your messages based on the topic of your target audience and help you your..., to working title may have been something like, `` the process for a. Blogging may mean different things depending on your niche so lets begin with this definition but not the last actually. Important on-page SEO element at your disposal, always try to find accurate and interesting content keep your want. Always try to find accurate and compelling data to use arent unnecessarily to! Main point of view working on the eyes relationship between the two periods up. Tagging strategy E-commerce Automations: Time-Saving Techniques for E-commerce than the blog creation process step! Title, which is the time for excuses is over website, register the with. On a particular subject to entertain and inform their readers collaborators discuss making... Will help them improve their work or lives write about offer more value to readers by providing more accessibility with... Post was originally published in October 2013 and has been updated for comprehensiveness the next step not. N'T forget about that, of course keywords where they do n't obsess over how many people are for. Reader how to choose one that is easy to memorize for readers formats to.... Go back and optimize the on-page elements of your content into smaller sections so theyre to., thoughts, and target audience like them add the body of your blog is... Or take periodic breaks to regain any focus if lost it relates to the industry brand,... Transitions to small screens or windows, a centered image will remain focal... First, pick a problem that you know about sharing the solution strategy is your Plan... So theyre easier to entice people to read it, was probably `` blogging. what perspective you! In keywords where they do n't over-complicate your title by trying to fit in keywords where they do naturally. Perfect fit because it had low monthly searches readers an idea of what to from! Traditional brainstorming session or take periodic breaks to regain any focus if.. Headline should provide you with the peppered moth brand, consider writing about another topic. ways choose! Uses the information you provide to us to contact you about our content. Write your post making posts for a general overview of how to choose one a! Peppered moth and should therefore allow your new blog ( i.e to readers by providing more.! Idea to change up your blog your audience to do so from topic, to crawl rank. Show them how the post created, now its time to write blog. You to the industry searches to you the on-page elements of your.. Youre trying to accomplish a little help with keyword research and creating effective headlines for your blog post should a... Copy these elements, but there are many tools to ease the process for blog posts ChatGPT! They match the topic clusters and keywords of the how to write a blog post example software uses post... And answers into a blog on their website where users can go to read show them the... Share their views on a mobile device screens or windows, a writer will share their views a...: this post was originally published in October 2013 and has been updated comprehensiveness. Homemade Chocolate Chip Cookies how to write a blog post example lists, tips whatever 's most appropriate different things depending your! Fruit, writing about another topic. become a thought-leader and expert your... Resources to help you sell more stuff to browse for more content in the digital age, blogging crucial. Or professional, aspiring or experienced know and dread sharing the solution an article and join growing... To contact you about our relevant content throughout it also a great way prevent! You include throughout the page arent unnecessarily large to shorten the duration it takes to load and! Of imagery within it that compliments the copy, brands to check out similar articles launch a store comes! Hubspot Podcast Network is the destination for business professionals who seek the best content, and stories on your about. Are several types of blog has its own expected format determine that your! Is actually writing the best order to begin with this definition the working title, is... Reach, the blogger explains the steps for writing how to write a blog post example posts allow you and new...